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4 popular CRM software for improving a business

CRM software, or customer relationship management software, helps record customer interactions and preferences. The tool gathers this information from different communication channels, including live chats, social media, telephonic conversations, and emails. The data is organized to make it easier to use for business decisions. You will find many CRM software in the market with unique features and competitive pricing. It is advisable to compare multiple options and choose one that meets your business needs.

HubSpot CRM
The CRM software from HubSpot is ideal for small businesses, thanks to the availability of a free version. You get free access to tools that help with contact management, meeting scheduling, deals, and ticketing. Marketing tools like ad management, landing pages, and a shared inbox are also available. However, paid plans have more advanced features that can be useful for a growing business. There are three options to choose from: Starter (starting at $45/month), Professional ($800/month), and Enterprise ($3,200/month). The number of features increases as the plans get more expensive. The best part is that you can also customize a package as per your requirements.

Zendesk CRM
Zendesk offers multiple suites of customer service solutions that can match the scale of any business. They have listed two product categories on their website. The first one, “Plans for everyone,” includes the Suit Team package ($49 per agent/month), Suite Growth ($79 per agent/month), and Suit Professional ($99 per agent/month), all billed annually. The standard features in these include an efficient ticketing system, messaging across the web, and support via SMS, voice, chat, and email. The second category of plans titled “Plans for enterprises” includes the Suite Enterprise package ($150 per agent/month), billed annually, and other customizable options. If unsure about choosing Zendesk as a CRM software, sign up for its trial version, available for free through their website!

Zoho CRM
The CRM from Zoho is preferred by teams and sales experts who work remotely. It can automate every business department, streamline how leads get recorded, and even initiate automated actions to convert leads instantly. You can redesign the look and feel of Zoho CRM software with a drag-and-drop editor. Or choose from pre-designed templates to save time. Blueprint is another exciting feature that helps businesses define what their sales team needs to do in different situations. As for the pricing, you can sign up for the Standard plan (starting at $20 per organization/month), Professional plan ($50 per organization/month), or Premium plan ($70 per organization/month). Annual billing will help you save more.

Freshsales CRM
The CRM software from Freshsales offers an easy-to-use solution for small and midsize businesses. It has an exciting feature called Customer 360° that provides an in-depth view of customer data, helping you make intelligent choices. Its AI-powered chatbots are also worth checking out, which interact with first-time and repeat visitors in real-time. Another feature is Predictive Contact Scoring, where the software identifies the most sales-ready leads. Apart from these, many other valuable features make Freshsales’ CRM software stand out. It offers customizable web forms where prospect customers can submit their information seamlessly. While the basic version of the software is free, you can choose the Growth plan (starting at $15 per user/month), Pro plan ($39 per user/month), or the Enterprise plan ($69 per user/month). Note that the mentioned prices are applied when billed annually.

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